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The Man Company’s ₹183 Cr Marketing Funnel Breakdown
The Man Company’s ₹183 Cr Marketing Funnel Breakdown
Masculine positioning. Premium offers. Full D2C system decoded.
In this funnel teardown, you’ll learn how The Man Company:
- Created high-performing creatives that resonate with the urban male
- Structured grooming kits and bundles that pushed up AOV
- Used masculine positioning to stand out in a saturated market
- Optimized their checkout to reduce bounce and drive urgency
- Built powerful CRM flows that educate and re-engage customers
- Leveraged storytelling and utility-driven content to increase repeat purchases
Mapped clearly, this visual breakdown is crafted for D2C founders, marketers, and funnel builders who want to understand how this grooming brand built trust, scaled performance, and carved out ₹183 Cr in sales.
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Without It
❌ Wasting budget on low-performing campaigns
❌ No idea what offer will actually sell
❌ Visitors leave without buying — poor website flow
❌ High bounce rate, low ROI
❌ Low engagement and click-through rates
❌ No system to scale
❌ Missed red flags before publishing
❌ Constant back-and-forth with clients
❌ Struggling to scale revenue consistently
❌ Feeling like an amateur
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With the Meta Ads Master Checklist
✅ Website built to convert at every step
✅ Use offers that already work for top Brands
✅ Clear path from click to repeat customer
✅ Creative that hooks, educates, and sells
✅ Scalable systems ready to go
✅ Pre-launch & approval checklist
✅ Proven ad scaling strategies
✅ Confident growth with marketing that finally works
✅ Optimized every touchpoint for performance
✅ Happy clients (and referrals)
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