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WOW Skin Science ₹233.49 Cr Marketing Funnel Breakdown

WOW Skin Science ₹233.49 Cr Marketing Funnel Breakdown

Discover how this Indian D2C skincare brand scaled to over ₹233 Cr by mastering paid ads, CRO, and customer retention.



Inside this teardown, you’ll learn how WOW Skin Science:

  • Used ad creatives that speak directly to skin concerns and wellness goals
  • Built powerful landing pages with social validation and ingredient transparency
  • Structured offers that drove impulse buying and boosted AOV
  • Streamlined their checkout experience to reduce drop-offs
  • Built an intelligent post-purchase flow focused on subscriptions and LTV
  • Leveraged email + SMS automations to turn buyers into loyal brand fans

Whether you run a skincare brand or a D2C store, this funnel will show you how to engineer sales growth from the first impression to repeat purchase.

Mapped clearly in Miro for marketers and founders who want real insights, not theory.

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)

Catagory-wise Funnels