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ZeroCostLift

Nykaa ₹6,385 Cr Marketing Funnel Breakdown

Nykaa ₹6,385 Cr Marketing Funnel Breakdown

Inside the funnel that made Nykaa a household name and a D2C juggernaut — decoded and simplified for you.



This breakdown reveals how Nykaa:

  • Built a multi-channel paid ad ecosystem, driving traffic at scale
  • Used deep segmentation to personalize landing experiences
  • Structured irresistible bundle offers and flash sales to drive conversion
  • Leveraged post-purchase automations to increase repeat sales
  • Applied real-time analytics to improve CRO at every funnel stage
  • Used direct-response copy and influencer integration for trust at scale

Whether you’re running a beauty brand or not, this funnel shows how to scale an Indian D2C brand using structured systems, not guesswork.

Mapped visually for you to swipe and implement, step by step.

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)

Catagory-wise Funnels