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Pernia’s Pop-Up Shop $60M Marketing Funnel Breakdown

Pernia’s Pop-Up Shop $60M Marketing Funnel Breakdown

Pernia Funnel, Fashion Ecommerce Strategy, Luxury D2C Funnel Breakdown, Indian Fashion Brand Growth, AOV & CRO Case Study

Pernia’s Pop-Up Shop isn't just another luxury brand—it’s a well-oiled conversion machine.

In this $60 million sales funnel breakdown, you’ll see how they:

  • Hook premium shoppers with elite ad targeting
  • Use visual-rich landing pages that reflect brand sophistication
  • Craft irresistible offers without cheapening the experience
  • Optimize their AOV with bundles and limited-time exclusives
  • Retain customers with a post-purchase journey that builds loyalty

This funnel is visualized clearly on a Miro board—easy to replicate, easier to scale.

 

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)

Catagory-wise Funnels