ZeroCostLift
Traffic & Funnel Readiness Checklist
Traffic & Funnel Readiness Checklist
Before you run ads, this is the checklist you wish you had.
The Traffic & Funnel Readiness Checklist helps you ensure every piece of your funnel is aligned, functional, and built to convert — from ad creatives to tracking, landing pages, CRM, and beyond.
What’s Inside the Checklist?
✔️ Traffic Source Alignment (Paid, Organic, Referral)
✔️ Landing Page Flow & Messaging Audit
✔️ Funnel Step Readiness (Thank You Pages, Checkout, etc.)
✔️ Pixel + Event Tracking Health Check
✔️ CRM/Lead Follow-Up Systems
✔️ Budget Plan & Creative Testing Framework
✔️ Naming & Campaign Structuring
✔️ Conversion Optimization Touchpoints
Who Should Use This?
- Marketers running e-com or lead-gen campaigns
- Founders preparing for paid ad launches
- Freelancers and agencies managing client funnels
- Anyone who wants to avoid burning ad budget due to funnel blind spots
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Without It
❌ Wasting budget on low-performing campaigns
❌ No idea what offer will actually sell
❌ Visitors leave without buying — poor website flow
❌ High bounce rate, low ROI
❌ Low engagement and click-through rates
❌ No system to scale
❌ Missed red flags before publishing
❌ Constant back-and-forth with clients
❌ Struggling to scale revenue consistently
❌ Feeling like an amateur
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With the Meta Ads Master Checklist
✅ Website built to convert at every step
✅ Use offers that already work for top Brands
✅ Clear path from click to repeat customer
✅ Creative that hooks, educates, and sells
✅ Scalable systems ready to go
✅ Pre-launch & approval checklist
✅ Proven ad scaling strategies
✅ Confident growth with marketing that finally works
✅ Optimized every touchpoint for performance
✅ Happy clients (and referrals)
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