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Traffic & Funnel Readiness Checklist

Traffic & Funnel Readiness Checklist

Before you run ads, this is the checklist you wish you had.

The Traffic & Funnel Readiness Checklist helps you ensure every piece of your funnel is aligned, functional, and built to convert — from ad creatives to tracking, landing pages, CRM, and beyond.


What’s Inside the Checklist?

✔️ Traffic Source Alignment (Paid, Organic, Referral)
✔️ Landing Page Flow & Messaging Audit
✔️ Funnel Step Readiness (Thank You Pages, Checkout, etc.)
✔️ Pixel + Event Tracking Health Check
✔️ CRM/Lead Follow-Up Systems
✔️ Budget Plan & Creative Testing Framework
✔️ Naming & Campaign Structuring
✔️ Conversion Optimization Touchpoints


Who Should Use This?

  • Marketers running e-com or lead-gen campaigns
  • Founders preparing for paid ad launches
  • Freelancers and agencies managing client funnels
  • Anyone who wants to avoid burning ad budget due to funnel blind spots

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)