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ZeroCostLift

Plum ₹322.3 Cr Marketing Funnel Breakdown

Plum ₹322.3 Cr Marketing Funnel Breakdown

Plum D2C Funnel, Clean Beauty Brand Strategy, Skincare Ecommerce Funnel, AOV & CRO Tactics, Indian DTC Funnel Breakdown, Retention Marketing

Plum is not just a clean beauty brand—it’s a case study in how to build a loyal customer base at scale.

Inside this ₹322.3 Cr sales funnel breakdown, you’ll uncover how they:

  • Used precise ad targeting and creative to draw high-intent users
  • Designed landing pages focused on skincare categories and pain points
  • Built trust through UGC, reviews, and brand values
  • Crafted offers to increase cart value and encourage repeat purchases
  • Built retention loops through email, loyalty, and re-engagement campaigns

Mapped out in a visual Miro board, this breakdown gives you real, actionable ideas—no fluff.

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)

Catagory-wise Funnels