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Hays Travel £423.5M Marketing Funnel Breakdown

Hays Travel £423.5M Marketing Funnel Breakdown

Discover how this travel giant books dream vacations at scale—through strategy, trust, and automation.

Hays Travel pulled in £423.5M by designing a seamless funnel that takes users from inspiration to booking.

Here’s what you’ll uncover inside this full-funnel breakdown:

  • How their ads spark emotional engagement and interest
  • The landing page designs that move browsers to book
  • Funnel steps are built to reduce drop-offs and increase trip bookings
  • Post-booking flows that build loyalty and referrals
  • Systems for long-term retention and trust

This breakdown is visualized clearly on a Miro board—perfect for marketers, travel agencies, and funnel builders looking to study high-performing flows.

 

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  • Without It

    ❌ Wasting budget on low-performing campaigns

    ❌ No idea what offer will actually sell

    ❌ Visitors leave without buying — poor website flow

    ❌ High bounce rate, low ROI

    ❌ Low engagement and click-through rates

    ❌ No system to scale

    ❌ Missed red flags before publishing

    ❌ Constant back-and-forth with clients

    ❌ Struggling to scale revenue consistently

    ❌ Feeling like an amateur

  • With the Meta Ads Master Checklist

    ✅ Website built to convert at every step

    ✅ Use offers that already work for top Brands

    ✅ Clear path from click to repeat customer

    ✅ Creative that hooks, educates, and sells

    ✅ Scalable systems ready to go

    ✅ Pre-launch & approval checklist

    ✅ Proven ad scaling strategies

    ✅ Confident growth with marketing that finally works

    ✅ Optimized every touchpoint for performance

    ✅ Happy clients (and referrals)